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Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Paperback)
Autor (Libros): Janice (Ginny) Redish
- Precio de lista:
- U.S.$49.95
- Precio en Amazon:
- U.S.$32.97 Tipo de cambio
- Ahorras:
- 34%
- Despacho:
- Usually ships in 24 hours
Características
* ISBN13: 9780123694867
* Condition: New
* Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description
"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."
-- Jakob Nielsen, Principal, Nielsen Norman Group
"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."
--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web
On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.
This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.
Learn how to create usable and useful content for the web from the master ? Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.
This practical, informative book will help anyone creating web content do it better.
Features
* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.
* Written in easy-to-read style with many "befores" and "afters."
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.
Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.
* Clearly-explained guidelines with full color illustrations and examples from actual
web sites throughout the book.
* Written in easy-to-read style with many "befores" and "afters."
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.
-- Jakob Nielsen, Principal, Nielsen Norman Group
"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."
--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web
On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.
This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.
Learn how to create usable and useful content for the web from the master ? Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.
This practical, informative book will help anyone creating web content do it better.
Features
* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.
* Written in easy-to-read style with many "befores" and "afters."
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.
Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.
* Clearly-explained guidelines with full color illustrations and examples from actual
web sites throughout the book.
* Written in easy-to-read style with many "befores" and "afters."
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.
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Lo que opinan nuestros clientes
0 de 0 votos han sido útiles para otras personas:
Best Writing for the Web Resource, 2010-06-17
Por N. Speroni
I have been impressed with Ginny Redish for many years - as a speaker (UIE conf) and as a writer. She has collected all her "words of wisdom" in her latest book and it is a masterpiece!
0 de 0 votos han sido útiles para otras personas:
Awesome book, awful title, 2010-05-02
Por Nina Alter(Ms. Me)
This is by far the book I most frequently recommend to folks, who are just beginning to grok content creation for the web. It *is* so different than sitting down to write a Word document- and this book masterfully outlines the hows and whys around that, in the most empowering way possible. It has saved me so much time going-in to documents and re-formatting everything for presentation on the web, on so many occasions. As a designer, I also appreciate how it outlines the client-nebulous process of Persona creation, and how it validates balanced information-design with laying-out typography, lists, bullets, headers, and hyperlinks.
Only frustration: The title makes it sound almost punitive... and I feel awkward recommending it to clients, as if I'm acknowledging they're doing something wrong and need to "let go" of what they're doing wrong. While, yes- duh- they're clearly in a space I'm working towards liberating them from... it's just an awkward stumbling point at a critical juncture before the lay person ultimately buys the book. I wish the title was more empowering, and a little less punitive. I feel that'd make it an easier buy for lay folks buying the book, as recommended to by their designers. "You're Not The Dummy: The Document Is!" (or, erm, something... :D)
Also- while I love Morgan-Kaufman's library, all of the books have the horsiest of layouts. They all "look" like stodgy computer books, and as a designer it's my purpose with clients to make their sites beautiful. It's also my purpose to bring the best Visual Designers onto projects I work on, and to prosthelitize the importance of Visual Design as a key component in usability, at every juncture. The latter is more a sidenote- fyi, if anyone's reading... I say the above with lots of love. Keep up the awesome repertoire!
1 de 1 votos han sido útiles para otras personas:
Letting Go of the Words - Great Book, 2010-03-25
Por Deann Miller(Dee)
As supervisor of the technical writers at the National Snow and Ice Data Center, after reading and reviewing this book, I bought nine additional copies to use as the text book for an in-house training class I am teaching. As technical writers for the Web, I thought this book would help us learn to writer better for the Web, as well as how to work better with our Web designer. We are also in the process of redesigning our Web site so we are also using this book to help with that process. We are currently creating the personas for our Web site. A very interesting concept that we think will be very helpful in designing our Web site to fit our users' needs better.
1 de 1 votos han sido útiles para otras personas:
Full of really useful advice, 2010-03-17
Por Denise J. Woodley(Exercise Queen)
Excellent book for anyone wanting to write content for the web. I've learned heaps from it ... and you realise how logical it is as you read. Well worth the investment. It's helped me enormously.
1 de 1 votos han sido útiles para otras personas:
Just in time for website redesign!, 2010-03-07
Por Danny Jaco
I am the creative specialist for a small nonprofit organization, Just Say YES - YOUTH Equipped to Succeed.
Recently we decided to update our text-heavy and somewhat confusing website (launching in 2011).
This book will ensure that we "let go of the words" !!
I'm also using the ideas in this book when posting to our Facebook page. Social media requires quick,
well-written and engaging stories.
I found this book one day while browsing the hundreds of titles at a local bookstore. I couldn't seem to
decide which one to choose, then this title just jumped off the shelf. It was exactly what I needed.
After thumbing through it for 10 minutes, I knew I had to purchase it. (Amazon of course won out).
Together with Roger C. Parker's One Minute Designer I'm helping my organization write and design
easy-to-read web and print publications.
Thanks Ginny and thanks Amazon!
Danny Jaco
Creative Specialist
Just Say YES - Youth Equipped to Succeed
On Facebook -- "Youth Equipped to Succeed"
